Health Industry Communication New Media, New Methods, New Message |
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| Author:
| Hicks, Nancy J.
Nicols, Christina M. |
| ISBN: | 978-1-284-07780-3 |
| Publication Date: | Feb 2016 |
| Publisher: | Jones & Bartlett Learning, LLC
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| Book Format: | Ebook |
| List Price: | USD $257.85 |
Book Description:
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The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.
The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.