Health Product Promotion Strategy |
|
Author:
| LOK, Johnny Ch |
Series title: | Strategy Ser. |
ISBN: | 979-8-6339-8696-9 |
Publication Date: | Apr 2020 |
Publisher: | Independently Published
|
Book Format: | Paperback |
List Price: | USD $50.00 |
Book Description:
|
How and why advertisement can influence or persuade skin health product users to feel urgent use need. For example, when one traveller plan to travel, when he turns on television to see one brand skin health product advertisement to let him to know this brand's face skin health product how brings skin health advantage to him when he is travelling to another country. So, he will be influenced to buy this brand of skin health product in preference, when he needs to go to beach to swim or...
More DescriptionHow and why advertisement can influence or persuade skin health product users to feel urgent use need. For example, when one traveller plan to travel, when he turns on television to see one brand skin health product advertisement to let him to know this brand's face skin health product how brings skin health advantage to him when he is travelling to another country. So, he will be influenced to buy this brand of skin health product in preference, when he needs to go to beach to swim or climb on mountain in his journey. So, this TV advertisement may persuade him to choose to buy this skin health brand product if he needs to do any kinds of sport in sunshine outdoor environment in his travelling journey. In services require time (holiday, travel, etc.), decisions are forming important part of consumer behaviour. One notice thing is that purchase decision does not finish with purchase of goods or services, but also post purchase activities are consisted of consumer behavior. However, if this brand of skin health product can bring this positive message to let any sport TV audiences to know, then it can increase its attraction to persuade them to choose to buy its brand of skin health products more easily. The message may include: (1)The TV advertisment may brings positive health body message after the skin health product users choose to buy its brand skin health product, when the users are staying in air or water pollution environment. Skin's Health Attention The skin can tell a lot about your health. If you pay more attention, it can be a dominant early-warning system for a range of concerns about health problems . Male are typically out in the factors more than female, their skin are more affected by UV rays, environmental pollution, wind damage, and other factors that all work together to harm the skin, creating more wrinkles and hyperpigmentation