Herd How to Change Mass Behaviour by Harnessing Our True Nature |
|
| Author:
| Earls, Mark |
| ISBN: | 978-0-470-74459-8 |
| Publication Date: | Aug 2009 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $22.00 |
Book Description:
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". fascinating. Like Malcolm Gladwell on speed. "
THE GUARDIAN
"HERD is a rare thing: a book that transforms the reader′s perception of how the world works".
Matthew D′Ancona, THE SPECTATOR
"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.
". fascinating. Like Malcolm Gladwell on speed. "
THE GUARDIAN
"HERD is a rare thing: a book that transforms the reader′s perception of how the world works".
Matthew D′Ancona, THE SPECTATOR
"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.