Higher Education as Competetive Enterprise When Markets Matter |
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| Author:
| Zemsky, Robert
Shaman, Susan
Shapiro, Daniel B.
IR Staff, |
| Series title: | J-B IR Single Issue Institutional Research Ser. |
| ISBN: | 978-0-7879-5795-7 |
| Publication Date: | Oct 2001 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Paperback |
| List Price: | USD $29.00 |
Book Description:
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What makes some institutions medallions and others name brands, while still others serve a predominantly convenience/user-friendly clientele? This volume answers these questions by illustrating the way market forces transform higher education. Acknowledging that the drive for student-generated revenues has come to characterize U.S.
What makes some institutions medallions and others name brands, while still others serve a predominantly convenience/user-friendly clientele? This volume answers these questions by illustrating the way market forces transform higher education. Acknowledging that the drive for student-generated revenues has come to characterize U.S.