Hip Hop, Inc |
|
Author:
| Oliver, Richard Leffel, Tim |
ISBN: | 978-1-322-57907-8 |
Publication Date: | Jan 2009 |
Publisher: | Hachette Books
|
Imprint: | Da Capo Press, Incorporated |
Book Format: | Ebook |
List Price: | USD $13.95 |
Book Description:
|
At the heart of hip-hop--the most vigorous, electric development in the music world since the advent of punk rock--are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant...
More DescriptionAt the heart of hip-hop--the most vigorous, electric development in the music world since the advent of punk rock--are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with.
These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past decade, their collective net worth has grown upwards of $1 billion.
"Hip Hop, Inc." reveals the secrets of success that can be applied to virtually any other business. It illustrates these secrets by telling the never-before-told stories of the most successful of the rap elite and, through extensive interviews, lets the advice flow from the millionaires themselves.