History and Future and Mass Media An Integrated Perspective |
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| Author:
| Demers, David |
| Series title: | Hampton Press Communication Series (Mass Media and Journalism Subseries) Ser. |
| ISBN: | 978-1-57273-807-2 |
| Publication Date: | Mar 2008 |
| Publisher: | Hampton Press, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $36.95USD $36.95 |
Book Description:
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Argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media.
Argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media.