Holy Enchilada!

Do you need to create an effective logo? A well designed logo can mean so much to the marketing success of your business.The aim of this book is to share with you the logo design process that I have created and refined over the past decade. This book is for anyone who needs to design a logo. It is not just for big business. It is for a broad spectrum of people, from the amateur to the creative professional. But how and where do you start? Where do logos come from? Do they require the...
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Do you need to create an effective logo? A well designed logo can mean so much to the marketing success of your business.The aim of this book is to share with you the logo design process that I have created and refined over the past decade. This book is for anyone who needs to design a logo. It is not just for big business. It is for a broad spectrum of people, from the amateur to the creative professional. But how and where do you start? Where do logos come from? Do they require the work of a creative genius with deep artistic insight? Or can they be created by anyone who can find a way of unlocking their creative thoughts for a moment? "Design a Logo - 7 Step Process" presents a system, a sequence of practical steps to work from the bottom up to create and refine a professional logo.This book will teach you how to open your mind to tap into your creative thoughts so that your ideas flow freely. Once you have completed these steps and have a final sketch, you have the choice of employing a graphic designer to convert your final concept into digital format, or you can learn to use Adobe Illustrator yourself (industry standard software). At the outset you need not worry about your technical proficiency. You need not know how to use Adobe Illustrator and you do not need to be a good artist.Read on and you will find real life examples and working tasks to further assist you with your logo design process.I recommend that, initially, you consider setting aside at least three hours to complete all steps in one sitting. This will provide a good foundation of research and keep your ideas fresh in your mind. Doing it in one session keeps the creative momentum going.Use this book to work in with your current logo design workflow, or to completely overhaul your existing system. "Design a Logo" speeds up the logo design process. It incorporates different ways to capture your initial thoughts and ways of researching to achieve the best result possible.