Hospitality Marketing |
|
| Author:
| Kaser, Ken
Freeman, Jackie |
| Series title: | WinningEdge Titles Ser. |
| ISBN: | 978-0-538-43208-5 |
| Publication Date: | Oct 2001 |
| Publisher: | Cengage South-Western
|
| Book Format: | Hardback |
| List Price: | USD $66.95 |
Book Description:
|
Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.
Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.