Housing for Niche Markets Capitalizing on Changing Demographics |
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| Created by:
| Urban Land Institute, |
| Author:
| Gause, Jo Allen |
| ISBN: | 978-0-87420-942-6 |
| Publication Date: | Jan 2005 |
| Publisher: | Urban Land Institute
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| Book Format: | Hardback |
| List Price: | USD $93.95 |
Book Description:
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This book will bring the reader up to speed on demographic trends and the market segmentation tools that will help them identify opportunities and housing types for market niches. Fourteen case studies showcase a mix of project types, sizes, and densities. Illustrated with color photos and site plans, each case study explores the developer's vision, the target market, how the project was designed and marketed to appeal to that segment, and how well it succeeded. Project data...
More DescriptionThis book will bring the reader up to speed on demographic trends and the market segmentation tools that will help them identify opportunities and housing types for market niches. Fourteen case studies showcase a mix of project types, sizes, and densities. Illustrated with color photos and site plans, each case study explores the developer's vision, the target market, how the project was designed and marketed to appeal to that segment, and how well it succeeded. Project data includes land uses, selling prices and rents, development costs, and more.