How Business Works

Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks and Creating Value in a Global Economy is a dynamic Introduction to Business textbook that offers a holistic, comprehensive, real-world approach, using practice and theory. The global business challenges facing today's students are more complex than ever before. How Business Works presents a fresh, timely...
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Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks and Creating Value in a Global Economy is a dynamic Introduction to Business textbook that offers a holistic, comprehensive, real-world approach, using practice and theory.

The global business challenges facing today's students are more complex than ever before. How Business Works presents a fresh, timely perspective on the way business is taught by organizing concepts around a unifying framework of value. This book prepares students to meet these challenges head-on and become successful learners and leaders. This is a serious textbook for serious business students. It addresses the quantitative and technical topics often glossed over in competing books, such as risk versus return, foreign exchange, and the time value of money.

Adopting professors will have access to a robust set of teaching and learning resources that will enable faculty and students to examine each business concept in greater depth. These resources include:

• An on-line test bank that includes over 1,900 questions, organized by chapter. Each question has a stated level of difficulty, a related lesson objective, and complete source information
• PowerPoint lecture slides
• Section and chapter video introductions by the author
• Related web videos that reinforce chapter content
• An Instructor's Manual
• A complete on-line Learning Management System with ancillaries fully loaded, including a gradebook and quizzes
• An opportunity to engage in a collaborative teaching community with the author and other adopters through dialog and guest-lecturer appearances

Adopters can also access a supplemental website, www.kempbusiness.com, which is a resource for students and teachers alike. The website offers a student forum, a meet-the-author segment, information on book organization and features, and other events and multimedia.

Written in a conversational, easy-to-read style, How Business Works is more than an outstanding textbook--it provides transformational learning and teaching experiences.