How Cool Brands Stay Hot Branding to Generations y and Z |
|
| Author:
| Van Den Bergh, Joeri
Behrer, Mattias |
| ISBN: | 978-0-7494-7717-2 |
| Publication Date: | Apr 2016 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Paperback |
| List Price: | USD $32.99 |
Book Description:
|
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.