How Cool Brands Stay Hot Branding to Generations y and Z |
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| Author:
| Van Den Bergh, Joeri
Behrer, Mattias |
| ISBN: | 978-0-7494-7721-9 |
| Publication Date: | Apr 2016 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $32.99 |
Book Description:
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Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.