How to Achieve Societal Impact Through Engaged and Collaborative Scholarship A Guide to Purposeful Marketing Research |
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| Editor:
| Van der Borgh, Michel
Lindgreen, Adam
Schäfers, Tobias |
| Series title: | How to Guides |
| ISBN: | 978-1-80088-852-4 |
| Publication Date: | Sep 2024 |
| Publisher: | Edward Elgar Publishing, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $190.00 |
Book Description:
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Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?
Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?