How to: Website Optimisation for Professional Services Firms |
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| Author:
| Alexander, K. |
| Series title: | Marketing for Non-Marketers Ser. |
| ISBN: | 978-1-7189-5611-7 |
| Publication Date: | May 2018 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $7.99 |
Book Description:
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"How to: Website Optimisation for Professional Services Firms" takes a practical look at a number of key factors that affect your firm's visibility online and the changes you can make to improve enquiry and conversion rates.With the help of the downloadable planning documents that are included for free, this book makes it easy to visualise and map out long-term website optimisation strategies, as well as understand which tips and tactics should be implemented right away for immediate...
More Description"How to: Website Optimisation for Professional Services Firms" takes a practical look at a number of key factors that affect your firm's visibility online and the changes you can make to improve enquiry and conversion rates.With the help of the downloadable planning documents that are included for free, this book makes it easy to visualise and map out long-term website optimisation strategies, as well as understand which tips and tactics should be implemented right away for immediate effect.After reading, you will have a firm understanding of what's required to maintain the performance of your website and brand, and the confidence to decide whether you can take on the work yourself or outsource to experts to do it for you.This book breaks down the process of...- Optimising your website so that it attracts more traffic and right-fit enquiries- Improving your online brand consistency and saturation so that you appear in front of more right-fit prospects, and - Establishing reporting processes so that you're able to make strategic decisions based on historical data rather than guesswork