How to Write Stuff

"How to Write Stuff" is your ultimate guide to how to communicate today.

It's simple, practical and easy to use. And gives you the power to transform your personal and professional communications in ways that drive your relationships, opportunities and career forward. How can one book do all that?

Because it's not written by a business consultant or self-help author. But a successful advertising copywriter and creative director. One of the...
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"How to Write Stuff" is your ultimate guide to how to communicate today.

It's simple, practical and easy to use. And gives you the power to transform your personal and professional communications in ways that drive your relationships, opportunities and career forward.

How can one book do all that?

Because it's not written by a business consultant or self-help author. But a successful advertising copywriter and creative director. One of the small group of people trained to grab the attention of millions. And convince them rapidly. Mike Kerr's work has run across five continents for the biggest brands in the world, the hungriest startups - and the most successful non-profits.

For twenty years, he's persuaded consumers, businesses, donors, investor and governments - across a vast range of media. Now he'd like to share what he knows with you. 12 rules that are easy to learn - and work across all media, to any target - in any situation. So whatever sort of stuff you write - whether business, social or personal - it can give you the outcomes you need, every time.

These 12 Rules will transform your:

Business communications.
Copy.
Web content.
Emails.
Corporate plans.
Business reports.
Team communications.
Storytelling.
Blogs.
Fundraising.
Texts, tweets and posts.
B2B comms.
Novels.
White papers.
Screenplays.
Presentations.
Personal Communications.
And more...

"How to Write Stuff" is short, simple, relevant - and fun.

It will transform the way you communicate. And give you the tools you need to succeed in the world we live in now.