How to Write Successful Fundraising Letters |
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| Author:
| Warwick, Mal |
| Series title: | The Mal Warwick Fundraising Ser. |
| ISBN: | 978-0-470-37120-6 |
| Publication Date: | Jan 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous...
More DescriptionYou'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.
Refreshed and Revised:
- Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out