Humanizing B2B The New Truth in Marketing That Will Transform Your Brand and Your Sales |
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| Author:
| Cash, Paul
Trezona, James |
| ISBN: | 978-1-78860-251-8 |
| Publication Date: | Apr 2021 |
| Publisher: | Practical Inspiration Publishing
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| Book Format: | Paperback |
| List Price: | USD $19.99 |
Book Description:
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There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.