| IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications | | | Author:
| Clow, Kenneth E.
Baack, Donald E. | | ISBN: | 978-0-13-209070-4 | | Publication Date: | Nov 2008 | | Publisher: | Prentice Hall PTR
| | Imprint: | Prentice Hall | | Book Format: | Paperback
CD-ROM | | List Price: | USD $80.00 |
| |