I'd Like the World to Buy a Coke The Life and Leadership of Roberto Goizueta |
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| Author:
| Greising, David |
| ISBN: | 978-0-471-34594-7 |
| Publication Date: | May 1999 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | USD $35.00 |
Book Description:
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Robert Goizueta created more stockholder wealth than anyone in history. Here′s how he did it.
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world′s most powerful brand and one of the greatest generators of stockholder wealth in history.
Robert Goizueta created more stockholder wealth than anyone in history. Here′s how he did it.
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world′s most powerful brand and one of the greatest generators of stockholder wealth in history.