IdeaWise How to Transform Your Ideas into Tomorrow's Innovations |
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| Author:
| Rivkin, Steve
Seitel, Fraser |
| ISBN: | 978-0-471-12956-1 |
| Publication Date: | Mar 2002 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $47.50 |
Book Description:
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An easy-to-understand and easy-to-implement method for creating new ideas and new products
This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company′s existing products and services in order to transform them into new ideas.
An easy-to-understand and easy-to-implement method for creating new ideas and new products
This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company′s existing products and services in order to transform them into new ideas.