Identify Building Brand Through Letterhead, Logos and Business Cards |
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| Author:
| Rivers, Charlotte |
| ISBN: | 978-2-88046-723-4 |
| Publication Date: | Jan 2003 |
| Publisher: | RotoVision SA
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| Book Format: | Hardback |
| List Price: | USD $45.00 |
Book Description:
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Identify provides practical advice for designers and their clients on creating effective corporate identity.
This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive...
More Description
Identify provides practical advice for designers and their clients on creating effective corporate identity.
This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.
For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.