Identity and Leadership in Virtual Communities |
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| Editor:
| Hickey, Dona J.
Essid, Joe |
| Series title: | Advances in Social Networking and Online Communities Ser. |
| ISBN: | 978-1-4666-5150-0 |
| Publication Date: | Jan 2014 |
| Publisher: | IGI Global
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| Imprint: | Information Science Reference |
| Book Format: | Hardback |
| List Price: | USD $205.00USD $205.00 |
Book Description:
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The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction. This explores the notion of establishing an identity online, managing it like a brand and using it with particular members of a community.
The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction. This explores the notion of establishing an identity online, managing it like a brand and using it with particular members of a community.