Ignite

IGNITE explores the roots of innovation and how to change an organization's culture to accept it, defines what innovation is (and isn't), shares examples of innovation's true value inside an organization and then delivers an explicit framework for making meaningful innovation happen. This book focuses on innovation's importance as a business strategy for modern organizations and then explains how to create an internal innovation engine to make that strategy a reality.With a focus on...
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IGNITE explores the roots of innovation and how to change an organization's culture to accept it, defines what innovation is (and isn't), shares examples of innovation's true value inside an organization and then delivers an explicit framework for making meaningful innovation happen. This book focuses on innovation's importance as a business strategy for modern organizations and then explains how to create an internal innovation engine to make that strategy a reality.With a focus on action, accountability, and results, the IGNITE Framework is a scalable process any organization can implement in order to find, evaluate, develop, and launch its next major innovation. Whether you desire to deliver new product lines or launch new services, the IGNITE Framework provides guidance on how to set up an innovation center, fund it, manage it, and involve the right people to maximize the investment. The book brings in case studies and examples from industry-leading organizations so that readers can model success stories and learn from others' mistakes.IGNITE first focuses the reader on the present state of their organization's culture and how that culture can be one of the largest barriers to launching an innovation initiative. Finding entrepreneurial employees and maximizing those employees' contributions are next in the journey because exceptional talent is hard to find, and even harder to keep. However, even with an extraordinary team in place, only so much value can be created without a purposefully constructed framework. Enter the IGNITE Framework.The balance of the book offers a detailed roadmap for selecting an innovation team, gathering and reviewing innovation submissions, delivering prototypes, and launching new lines of business.IGNITE is a book for every professional who has wished that there was a better way to turn a bright idea into a blazing new business. The examples are relatable, the writing approachable, and the results are real across every sector. Regardless of your organization's size or the position you hold within it, IGNITE provides practical advice and concrete guidance on how to stop talking about an innovation strategy and make it a reality.