Illustration on Advertising |
|
| Editor:
| Monsa Staff,
Minguet, Josep M. |
| Author:
| Minguet, Eva |
| ISBN: | 978-84-96823-80-8 |
| Publication Date: | Dec 2010 |
| Publisher: | Instituto Monsa de Ediciones, S.A.
|
| Book Format: | Paperback |
| List Price: | USD $59.50 |
Book Description:
|
To be truly effective, advertising has to do more than just get a product or service seen, it has to engage its audience, make them think, laugh, and above all, remember. Advertising is a lavishly illustrated volume that offers a fresh look at some of the best, most innovative and original advertising campaigns, from some the finest agencies around the world - including Leo Burnett, Saatchi & Saatchi, Rethink, Lowe Bull, Amsterdam Worldwide, Hyperkat, and Villarrosas.
To be truly effective, advertising has to do more than just get a product or service seen, it has to engage its audience, make them think, laugh, and above all, remember. Advertising is a lavishly illustrated volume that offers a fresh look at some of the best, most innovative and original advertising campaigns, from some the finest agencies around the world - including Leo Burnett, Saatchi & Saatchi, Rethink, Lowe Bull, Amsterdam Worldwide, Hyperkat, and Villarrosas.