Images, Issues, and Attacks Television Advertising by Incumbents and Challengers in Presidential Elections |
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| Author:
| Dover, E. D. |
| Series title: | Lexington Studies in Political Communication Ser. |
| ISBN: | 978-0-7391-1545-9 |
| Publication Date: | Oct 2006 |
| Publisher: | Lexington Books/Fortress Academic
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| Book Format: | Hardback |
| List Price: | USD $114.00 |
Book Description:
|
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.