Imaging in Advertising Verbal and Visual Codes of Commerce |
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| Author:
| Johnson, Fern L. |
| ISBN: | 978-0-415-97882-8 |
| Publication Date: | Dec 2007 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $44.95 |
Book Description:
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Through a series of case studies, Fern L. Johnson examines how verbal and visual imagesproduce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.
Through a series of case studies, Fern L. Johnson examines how verbal and visual imagesproduce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.