Imagining Marketing Art, Aesthetics and the Avant-Garde |
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| Editor:
| Brown, Stephen
Patterson, Anthony |
| Series title: | Routledge Interpretive Marketing Research Ser. |
| ISBN: | 978-0-415-23486-3 |
| Publication Date: | Mar 2001 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $235.00 |
Book Description:
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This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.