Imagining Marketing Art, Aesthetics and the Avant-Garde |
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| Editor:
| Brown, Stephen
Patterson, Anthony |
| ISBN: | 978-1-134-56550-4 |
| Publication Date: | Feb 2001 |
| Publisher: | Routledge
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| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95 |
Book Description:
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This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.