Impact of E-Commerce on Consumers and Small Firms |
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| Author:
| Zappalà, Salvatore
Gray, Colin |
| ISBN: | 978-0-7546-8122-9 |
| Publication Date: | Nov 2007 |
| Publisher: | Ashgate Publishing Company
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| Book Format: | Ebook |
| List Price: | USD $140.00 |
Book Description:
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This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.