Improve Co-Creation Strategy: Business Skills You Need

The old definition of innovation is dead. The process that companies used to follow of innovating a new product or a new iteration on an existing brand is just what it takes to stay alive these days. In this highly connected world, new ideas are coming from everywhere, with emerging competitors disrupting established companies every day. Companies need to increasingly focus on new business creation for step-change growth. This is scary because transformative innovation is not what...
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The old definition of innovation is dead. The process that companies used to follow of innovating a new product or a new iteration on an existing brand is just what it takes to stay alive these days. In this highly connected world, new ideas are coming from everywhere, with emerging competitors disrupting established companies every day. Companies need to increasingly focus on new business creation for step-change growth. This is scary because transformative innovation is not what most big companies are good at. This book provides a road map and framework for co-creating new businesses. Read it and you'll learn how to:
*Build and leverage an innovation network as a pipeline for new sources of growth
*Bring entrepreneurial and lean methods into the corporate context with a balanced approach that works
*Discover, define, incubate, and integrate new sources of growth with a new mindset of co-creation
*Apply new incubation models that others are using successfully, including leveraging accelerators and on-demand entrepreneurs