Influence Science and Practive |
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Author:
| Cialdini, Robert B. |
ISBN: | 978-1-61066-058-7 |
Publication Date: | Jul 2012 |
Publisher: | Writers of the Round Table Press
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Book Format: | Ebook |
List Price: | USD $8.99 |
Book Description:
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Influence: Science and Practice, The Comic
Robert Cialdini, Ph.D., adapted by Nadja Baer, illustrated by Nathan Lueth
Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the...
More DescriptionInfluence: Science and Practice, The Comic
Robert Cialdini, Ph.D., adapted by Nadja Baer, illustrated by Nathan Lueth
Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.