Influencer |
|
| Author:
| Cornwell, T. Bettina
Katz, Helen |
| ISBN: | 978-0-367-46849-1 |
| Publication Date: | Dec 2020 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Paperback |
| List Price: | USD $56.95 |
Book Description:
|
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.