Infonomics and Value Creation in the New Business of Free |
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| Author:
| Regazzi, John J. |
| ISBN: | 978-1-4666-4454-0 |
| Publication Date: | Jul 2013 |
| Publisher: | IGI Global
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| Imprint: | Business Science Reference |
| Book Format: | Hardback |
| List Price: | USD $175.00USD $175.00 |
Book Description:
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Addresses the question of whether or not information has become a commodity and examines how infonomics and the "business of free" have changed the way companies must create and market their information to make it accessible and valuable for their customers. Information professionals who are responsible for creating valuable information and making services sustainable and accessible will benefit from this book's unique perspective and complete review of current research.
Addresses the question of whether or not information has become a commodity and examines how infonomics and the "business of free" have changed the way companies must create and market their information to make it accessible and valuable for their customers. Information professionals who are responsible for creating valuable information and making services sustainable and accessible will benefit from this book's unique perspective and complete review of current research.