Innovation and Diffusion of Software Technology Mapping Strategies |
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| Author:
| Pattinson, Hugh
Woodside, Arch G. |
| ISBN: | 978-0-08-055336-8 |
| Publication Date: | Jan 2007 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Ebook |
| List Price: | USD $190.00 |
Book Description:
|
Examines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps for a more comprehensive analysis. It includes individual case study and cross-case findings for theory development.
Examines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps for a more comprehensive analysis. It includes individual case study and cross-case findings for theory development.