Innovation and Internationalisation Successful SMEs' Ventures into China |
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| Author:
| Orr, Stuart
Menzies, Jane
Zheng, Connie
Maddumage, Sajeewa 'Pat' |
| Series title: | Routledge Frontiers of Business Management Ser. |
| ISBN: | 978-1-317-24743-2 |
| Publication Date: | Nov 2017 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $49.95 |
Book Description:
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This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.