Innovation and New Product Planning |
|
| Author:
| Kahn, Kenneth B.
Mohan, Mayoor |
| ISBN: | 978-0-367-45788-4 |
| Publication Date: | Dec 2020 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Hardback |
| List Price: | USD $220.00 |
Book Description:
|
This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.
This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.