Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction |
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| Author:
| Gaubinger, Kurt
Rabl, Michael
Swan, Scott
Werani, Thomas |
| Series title: | Springer Texts in Business and Economics Ser. |
| ISBN: | 978-3-642-54375-3 |
| Publication Date: | Sep 2014 |
| Publisher: | Springer Berlin / Heidelberg
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| Imprint: | Springer |
| Book Format: | Hardback |
| List Price: | USD $89.99 |
Book Description:
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This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.