Innovation in Advertising and Branding Communication |
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| Editor:
| Mas-Manchón, Lluís |
| Series title: | Routledge Research in Communication Studies |
| ISBN: | 978-1-000-19827-0 |
| Publication Date: | Oct 2020 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $48.95 |
Book Description:
|
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.