Innovations and Institutions An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies |
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| Author:
| Raab, Jorg
Vermeulen, Patrick |
| Series title: | Routledge Studies in Innovation, Organizations and Technology Ser. |
| ISBN: | 978-0-415-39073-6 |
| Publication Date: | Apr 2007 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $215.00 |
Book Description:
|
Merging academic and critical analysis of extensive qualitative data with practical recommendations for companies, this book is a rich account of how new products are brought to market, that considers both successes and failures in equal measure.
Merging academic and critical analysis of extensive qualitative data with practical recommendations for companies, this book is a rich account of how new products are brought to market, that considers both successes and failures in equal measure.