Inside the Box Leading with Corporate Values to Drive Sustained Business Success |
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| Author:
| Cohen, David S. |
| Series title: | Jossey-Bass Leadership Series - Canada Ser. |
| ISBN: | 978-0-470-83832-7 |
| Publication Date: | Sep 2006 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | USD $45.00 |
Book Description:
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How to turn company values into competitive advantage
Values in business can be murky, and when times are tough the temptation to trade those values for short-term gain can be powerful. But today s best companies are finding that sticking to the values they believe in can be a powerful competitive advantage.
How to turn company values into competitive advantage Values in business can be murky, and when times are tough the temptation to trade those values for short-term gain can be powerful. But today s best companies are finding that sticking to the values they believe in can be a powerful competitive advantage.