Inside the Multinationals The Economics of Internal Markets |
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| Author:
| Rugman, Alan M. |
| ISBN: | 978-1-4039-9591-9 |
| Publication Date: | Jul 2006 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $125.00USD $54.99 |
Book Description:
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The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.
The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.