Institutional Advancement What We Know |
|
| Author:
| Proper, E.
Caboni, T. |
| Series title: | Philanthropy and Education Ser. |
| ISBN: | 978-1-137-37428-8 |
| Publication Date: | Dec 2014 |
| Publisher: | Palgrave Macmillan
|
| Book Format: | Ebook |
| List Price: | USD $74.99 |
Book Description:
|
Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.