Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package |
|
| Author:
| Clow, Kenneth E.
Baack, Donald |
| ISBN: | 978-0-13-106052-4 |
| Publication Date: | May 2003 |
| Publisher: | Pearson Education
|
| Book Format: | Paperback
CD-ROM |
| List Price: | USD $113.33 |
Book Description:
|
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.
Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of...
More Description
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.
Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready campaign.