Intellectual Property Asset Management How to Identify, Protect, Manage and Exploit Intellectual Property Within the Business Environment |
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| Author:
| Howell, Claire
Bainbridge, David |
| ISBN: | 978-1-317-91123-4 |
| Publication Date: | Jan 2014 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $59.95USD $210.00USD $210.00 |
Book Description:
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Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected.
This book will provide students with: * the basic Intellectual Property law knowledge needed to identify a potential IP issue * the tools and understanding to assess an IP breach * the ability to identify where the problem cannot be...
More Description
Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected.
This book will provide students with:
* the basic Intellectual Property law knowledge needed to identify a potential IP issue
* the tools and understanding to assess an IP breach
* the ability to identify where the problem cannot be solved in house and where expert legal assistance is required
* the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome