Internal Communication and Employer Brands |
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| Author:
| Verčič, Ana Tkalac
Verčič, Dejan
Spoljarić, Anja |
| Series title: | Routledge Research in Public Relations Ser. |
| ISBN: | 978-1-000-78008-6 |
| Publication Date: | Nov 2022 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $48.95USD $180.00USD $180.00 |
Book Description:
|
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.