International Advertising Law A Practical Global Guide |
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| Editor:
| Jordan, Paul
Butcher, Andrew |
| ISBN: | 978-1-78742-390-9 |
| Publication Date: | Mar 2021 |
| Publisher: | Globe Law and Business Limited
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| Book Format: | Hardback |
| List Price: | USD $265.00 |
Book Description:
|
The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising, and includes chapters from leading experts in 30 jurisdictions.
The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising, and includes chapters from leading experts in 30 jurisdictions.