International Business Environments and Operations |
|
| Author:
| Daniels, John
Radebaugh, Lee H. |
| ISBN: | 978-0-201-84618-8 |
| Publication Date: | Aug 1997 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Hardback |
| List Price: | USD $110.00 |
Book Description:
|
Provides a discussion of the business differences faced in international environments, the overall strategies that companies can take, and the functional alternatives of operating abroad. The text includes exercises, case studies and applications including Pizza Hut in Brazil.
Provides a discussion of the business differences faced in international environments, the overall strategies that companies can take, and the functional alternatives of operating abroad. The text includes exercises, case studies and applications including Pizza Hut in Brazil.