International Business Diplomacy How Can Multinational Corporations Deal with Global Challenges? |
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| Editor:
| Ruël, Huub |
| Series title: | Advanced Series in Management Ser. |
| ISBN: | 978-1-78743-081-5 |
| Publication Date: | Nov 2017 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Digital download |
| List Price: | USD $141.99 |
Book Description:
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Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.