International Business and Europe in Transition |
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| Editor:
| Burton, Fred
Yamin, Mo
Young, Stephen |
| Series title: | Academy of International Business Ser. |
| ISBN: | 978-1-349-24556-7 |
| Publication Date: | Jul 2016 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Ebook |
| List Price: | USD $219.00 |
Book Description:
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This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of...
More DescriptionThis volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?