| International Marketing in the Network Economy A Knowledge-Based Approach | | | Author:
| Kohlbacher, Florian | | Afterword by:
| Savage, Charles M. | | Foreword by:
| Nonaka, Ikujiro | | ISBN: | 978-0-230-51570-3 | | Publication Date: | Oct 2007 | | Publisher: | Palgrave Macmillan Limited
| | Imprint: | Palgrave Macmillan | | Book Format: | Hardback | | List Price: | USD $130.00USD $54.99 | Book Description:
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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage. The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage. | |